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Tedd Huff & John Gordon, CEO of ValidiFI, explore key shifts in Fintech and focus on Account Validation Technology. The focus is on account validation, fraud detection, and customer risk. With over 25 years in financial services, Gordon shares insights from his work at TransUnion and ValidiFI.
He explains how behavioral signals like multiple emails, landlines, or shared accounts—can trigger higher risk. Gordon also breaks down why ACH transactions remain dominant, and how high-risk accounts show 11.5x more return failures. The episode covers challenges with virtual bank accounts, especially from neo banks, and how lenders can better identify stable users.
John highlights how linking emails, phone types, and account behavior to reduce fraud and improve onboarding. He shares how AI and alternative data fill gaps left by outdated credit models, especially for BNPL users or consumers without full credit files.
He predicts a rise in consumer control over financial data and warns that limited access may hurt repayment assessments. For fintech founders, his advice is clear: look at the full data picture account history, contact info, and usage to make better, faster decisions.
Key Highlights
🔹 Email Addresses Could Be Warning Signs
🔹 Landlines Are Worse Than You Think
🔹 Your Phone Type Says More
🔹 Fake-Looking Behavior That’s Actually Fraud
🔹 One Account, Too Many Users
🔹 Why Some Banks Get You Declined
🔹 ACH Still Beating Flashy Options
🔹 Manual Processes Are Still Everywhere
🔹 Stopping Fraud Without Losing Good Users
🔹 The Risk Hiding in Screen Scraping
Takeaways
1️⃣ This One Banking Habit Is Costing You
2️⃣ What ACH Return Rates Are Hiding
3️⃣ Why Neo Bank Users Are Getting Watched
4️⃣ Most Used Accounts Still Miss the Full Picture
5️⃣ The $100 Pizza You Didn’t Know About
Links:
John Gordon
/ johnfgordon
ValidiFI
Website: https://validifi.com/
LinkedIn: / validifi
X: https://x.com/validi_fi
Fintech Confidential
Podcast: https://fintechconfidential.com/listen
Newsletter: https://fintechconfidential.com/access
LinkedIn: / fintechconfidential
X: https://x.com/FTconfidential
Instagram: / fintechconfidential
Facebook: / fintechconfidential
Supporters
SkyFlow
Build fast without breaking privacy. Secure data, stay compliant with PCI, CCPA, GDPR, SOC2, and more. Visit https://skyflowsecure.com
Solvpath
AI-powered customer support with self-serve tools for fast issue resolution. Try it at https://www.getsolvpath.com
ClearingWorks by CheckALt
Simplify AR with a single login. Manage all receivables in one platform. Schedule your demo at https://clearingworks.com
HAWK
Cut false positives with real-time AI monitoring. Smarter, faster compliance. Learn more at https://gethawkai.com
About:
Guest
John Gordon - John Gordon is CEO of ValidiFI with 25+ years in financial tech. He helps companies reduce fraud, assess risk, and validate accounts using real-time data strategies.
ValidiFI - ValidiFI provides account and payment intelligence to help businesses verify bank accounts, reduce fraud, and improve approvals using real-time, bank-sourced data.
Tedd Huff: Tedd Huff is the Founder of Voalyre.com, a professional services advisory firm focused on global payments and DD3 Media.
Over the past 26 years, he has contributed to FinTech startups as an Advisory Board Member, Co-Founder, and Chief Experience Officer, providing strategic and tactical direction for Global Payments OpenEdge, Heartland Payments, Nuvei, and TSYS, among others, focusing on growth while delivering innovation, process improvements and user experience-driven value to simplify the complexity of payments.
Diamond D3, Media: A media creation, management, and production company delivering engaging content globally
Chapters:
00:11 Episode Intro
01:50 Sky Flow: Ensuring Data Privacy and Compliance (Sponsor)
02:53 Introduction to FinTech Confidential's Leaders One-on-One Series
03:30 Welcome John Gordon, CEO of Validify
05:59 Biggest Career Lesson
07:12 Challenges and Solutions in ACH Transactions
10:28 Impact of Virtual DDAs on Risk Profiles
13:16 Fraud Impact on Customer Acquisition
17:19 Solvpath Better Customer Support (Sponsor)
18:08 Why Landline Phones are Risky
20:30 Client Success Stories and Validify's Tools
31:47 Get you AR undercontrol with Clearingworks (Sponsor)
32:08 Why Exceptions Should Never be the Rule
38:00 Future of FinTech: Predictions and Insights
43:56 Conclusion and Final Thoughts
45:09 Fight Fraud with Hawk's Modern AI Tools (Sponsor)
45:55 Disclaimer
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