Unlocking Efficiency: Lightspeed Integrations 101
Join Jeremy Johnson and Rob Grant for an engaging and informative walkthrough of key Lightspeed integrations focused on Marine and RV dealers. This session will break down the basics of integrations—what they are, how they work, and why they’re valuable to your dealership. From parts price files to VIN/HIN decoding, they’ll explain how these tools reduce manual entry, cut down on keying errors, and improve dealership efficiency.
This session will emphasize a core idea: “Just because you’ve always done it one way doesn’t mean there isn’t a better way.” These integrations may require small changes to your current process, but they’re designed to boost productivity and drive profitability.
Format:
This will be a Zoom webinar in an open-dialog format, where Rob and Jeremy will walk through a list of Lightspeed integrations and discuss how each one works and benefits dealerships. While some brief videos or screenshots may be included, this is not a full product demo. For those seeking additional details or training, we encourage you to contact your inside sales representative or customer service team.
We’ll wrap up the session with a Q&A, giving attendees the opportunity to ask questions about current integrations or share requests for future functionality.
List of Integrations to cover:
Parts Price Files
Benefits of using a published price book vs. custom
Always up-to-date (especially for tariffs)
Warehouse Locator (if available, but doesn’t work with custom)
PO Import and Retrieval (Doesn’t work with Custom)
VIN/HIN Decoding
How it works and what it saves you time and improves accuracy
Service Bulletins/Recalls
Warranty Flat Rates
Lead Integration
Streamlined lead capture and faster follow-up
COMING SOON – Unit Receiving (Wells Fargo, Forest River)
Recorded June 25, 2025
Transcript Summary:
The session targeted RV, marine, powersports, and trailer dealers, showcasing how integrations streamline operations, eliminate double entry, and reduce human error.
Key Integrations Covered:
1. VIN Decoding
Dealers can enter a VIN and automatically populate unit details. This functionality is expanding across RV, marine, and powersports manufacturers, with new partners like Winnebago and Avalon/Tahoe Pontoons recently added. This tool saves time during unit intake and improves data accuracy.
2. Parts Price Files
With nearly 300 price books available, Lightspeed ensures dealers have current pricing from OEMs and distributors. Price books can be managed directly in the system, and some vendors offer live dealer cost integrations for real-time pricing.
3. Parts Warehouse Availability
Integrated warehouse views show part availability across the dealer’s stores, other Lightspeed dealers, and OEM warehouses—all from within a repair order. This helps service writers quickly locate and source parts while setting accurate customer expectations.
4. Recalls and Bulletins
By entering a VIN, dealerships can instantly see if there are recalls or bulletins on a unit—without leaving Lightspeed. For some OEMs like Forest River and Yamaha, full PDFs and documentation are accessible directly from the repair order or sales deal.
5. Parts Order Submission and Import
Lightspeed now supports direct parts order submissions to several OEMs and distributors—eliminating the need to download/upload files. In reverse, dealers can now import stocking or show orders created in OEM portals back into Lightspeed with one click, reducing manual entry and ensuring 100% accuracy.
6. Major Unit Receiving
For brands like Forest River and soon Barletta and Yamaha, Lightspeed allows dealers to auto-populate new unit records from OEM data. This transforms a 5-minute manual task into a 30-second automated one and ensures consistent, accurate information.
7. Lead Integration
Leads from OEM sites, third-party platforms (e.g., RV Trader), and dealer websites flow directly into Lightspeed’s CRM. For some OEMs like BRP and Polaris, the system even tracks lead response times to comply with clock-based performance metrics.
8. Customer Delivery and PDI Forms
Lightspeed has digitized pre-delivery inspection forms and multi-point checklists, many tied to its eSignature feature. These forms are stored with the unit record, saving time, reducing paperwork, and improving compliance.
Cost & Setup Overview:
Most integrations are free for dealers. Price book access involves a nominal fee depending on catalog volume. Custom or branded forms typically incur a one-time $125 setup fee per form. Minimal manual steps are required to activate most integrations.
Final Takeaways:
Lightspeed encourages dealers to re-evaluate their processes and adopt these tools to boost efficiency, accuracy, and profitability. The Partners page on the Lightspeed website provides up-to-date integration details by OEM, distributor, and industry.
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