Introduction to Conversion Rate | Marketing Analytics for Beginners | Part-29

In Google Analytics, the conversion rate is defined as the percentage of visitors who take the desired action. The desired action can be single or multiple touchpoints and the conversion rate is used to estimate the performance of each touchpoint. Companies use conversion rates to measure the performance of their campaigns, ads, web forms, surveys, and relevant material intended to sell their product, generate leads, or increase their website traffic.

This video gives examples of how Coca-Cola and Google use conversion rates to map out their most favorable campaigns. It also discusses how conversion rate can be useful in identifying the results of a campaign, as compared to website traffic. We answer questions such as: What is the conversion rate? What are desired actions? What is a touchpoint? How to calculate the conversion rate? What are the multiple purposes of digital campaigns? What part does conversion rate play in marketing analytics? How does conversion rate help in creating an effective marketing strategy?

Table of Contents:
0:00 – Introduction to conversion rate
0:48 – Example: Coca-Cola using conversion rate to run campaigns
1:08 – Example: Google using conversion rate to run campaigns
1:33 – How to calculate the conversion rate?
2:01 – Summary

You can find the complete list of videos here:    • Marketing Analytics for Beginners  

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