Скачать или смотреть Reshaping Luxury EP02: The Online State Of Skincare Brands

DLG’s latest skincare research explores the success of the industry’s fastest growing and disruptive beauty brands, and what lessons can be learnt and applied to maintain growth in the digital landscape.

Estimated to be worth around $250 billion dollars, the global beauty market is rapidly transforming, largely due to marketing strategies which are centered on building a sense of community around the brand, product and experience.

DLG’s research takes a look at the online performance of over 25 beauty brands with skincare as their main product. Analysis of global English Google searches suggests that overall online interest for skincare brands is growing and that over the past three years, their search volumes have significantly increased. Extensive distribution network, brand transparency, and best online practices are all key in order for beauty brands to thrive in today’s digital environment.

This segment is part of the second episode of Reshaping Luxury, a production focused on the ever-changing landscape of the luxury industry. Aimed at providing insight, analysis and interviews with leading experts and executives in the market, Reshaping Luxury is a co-production between CNNMoney Switzerland and DLG.