Episode 1 - The Hardware Story of Inito w/ Aayush Rai | Building a B2C medical hardware company

In the first episode of the Hardware Story, we are meeting Aayush Rai, the Co-Founder and CEO of Inito, a home health testing company based out of Bangalore, India.
Aayush started Inito in 2015 with his Co-Founder Varun. Their first product is an at-home Fertility Monitoring device that tracks fertility hormones in under 10 minutes for women trying to conceive. Inito has done over 5Mn tests and have raised USD15Mn so far.

In this episode, we deep dive into the Hardware story of Inito and discuss the nuances of building a Medical grade Consumer hardware product, covering their journey from idea to prototype to product, their unconventional investment journey, challenges in Quality control, selection of the right partners and much more.

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00:00 - Introduction to the business
11:30 - iOS vs Android
14:40 - Fundraising journey
18:30 - Production scale
19:00 - IP and Grants
26:17 - Initial team and prototyping
32:05 - Hiring
36:10 - In house vs Outsourced manufacturing
39:00 - Certifications
45:00 - Production and EMS
53:00 - Quality control
56:00 - EMS partner selection