Скачать или смотреть 119: Adam Greco: The Future of event-based web analytics

What’s up everyone, today we have the pleasure of sitting down with Adam Greco, Field CTO / Product Evangelist at Amplitude.

In this video you'll learn:
Why event-based analytics is so hot right now
What the heck is CDI vs ETL vs product analytics
How Amplitude is organized for product-led growth
Why you shouldn’t DIY your analytics or CDP
How to prepare for warehouse-native martech

Bonus: Why you need to stop (being grumpy and) taking dashboard screenshots and leverage live dashboards instead.

#martech #analytics #digitalanalytics #amplitude #customerdata #dashboards #etl #productanalytics

Full episode: https://humansofmartech.com/2024/05/1...

Summary: Adam is a leading voice in digital analytics and he unpacks event-based analytics and how it’s transformed how marketers interact with data. Data tools are complicating the martech landscape with overlapping functionality and confusing terminology so Adam breaks down the nuanced difference between product analytics, customer data infrastructure and ETL. Adam also walks us through how his team combines marketing, product, and experience analytics getting a fuller view that informs smarter, more effective strategies. We also cover the shift to interactive dashboards as well as warehouse native martech and what it means for marketers. Marketers need to work closely with data teams to ensure these new tools are practical without being overwhelmingly complex, allowing them to lead confidently in their industries.

Chapters:
00:00 Intro
00:10 About Adam
01:32 Understanding Event Based Analytics
07:16 Product Analytics vs Customer Data Infrastructure vs ETL
15:02 Converging marketing, experience and product analytics
20:52 Bridging Marketing and Product for Holistic Customer Engagement
25:47 How Amplitude is Setup Internally to Enable Product-led Growth
31:32 Live Dashboards vs Powerpoint Screenshots
34:33 Amplitude as a Google Analytics 4 Alternative
38:54 Transitioning from Google Analytics to Amplitude with Ease
42:31 Navigating the Shift to Data Warehouse-Native Architecture in Marketing
47:42 Bridging the Gap Between Marketing and Data Teams in the Warehouse-Native Era
52:08 Why Companies Struggle with DIY Analytics and Customer Data
52:56 Balancing Impact and Personal Fulfillment in Your Career