Скачать или смотреть Drip Nurturing | Lead Generation Technique | Digital Marketing | Lavina Goyal

*Drip Nurturing* means sending a *series of automated, scheduled messages (emails, SMS, or WhatsApp messages)* to potential customers over time — helping them move from awareness to purchase.

It’s called “drip” because messages are sent **slowly and strategically**, just like water drips from a tap — keeping your brand in the customer’s mind without overwhelming them.

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🧠 *Definition:*

*Drip nurturing* is an automated marketing strategy where you deliver pre-written, personalized content to leads or customers at specific intervals based on their actions, interests, or stage in the buyer’s journey.

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💡 *Example:*

Imagine someone downloads your free *Digital Marketing eBook* from your website.

Your *drip nurturing campaign* could look like this:

1️⃣ *Day 1 – Welcome Email:*
“Hi! Thanks for downloading our Digital Marketing eBook. Here’s your copy. Stay tuned for more expert tips!”

2️⃣ *Day 3 – Educational Email:*
“Want to know how SEO boosts your website traffic? Check out this quick guide.”

3️⃣ *Day 6 – Case Study:*
“See how one of our students increased leads by 200% after our digital marketing course!”

4️⃣ *Day 10 – Offer Email:*
“Enroll today and get 20% off our advanced digital marketing course. Limited seats only!”

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🎯 *Purpose:*

To *build trust**, **educate leads**, and **encourage conversions* — automatically, over time.

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🧩 *In short:*

“Drip nurturing turns cold leads into loyal customers — drop by drop, message by message.