Скачать или смотреть LinkedIn Profile vs Page: What Works Better For Business Growth?

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𝐇𝐨𝐰 𝐓𝐨 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐘𝐨𝐮𝐫 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐅𝐨𝐫 𝐒𝐚𝐥𝐞𝐬 [𝐐𝐮𝐢𝐜𝐤 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭]:    • How To Optimize Your LinkedIn Profile For ...  

𝐖𝐡𝐚𝐭 𝐈𝐬 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐞𝐥𝐥𝐢𝐧𝐠 𝐈𝐧𝐝𝐞𝐱 𝐒𝐜𝐨𝐫𝐞: https://www.youtube.com/watch?v=-kVnv...

𝐇𝐨𝐰 𝐓𝐨 𝐒𝐞𝐚𝐫𝐜𝐡 𝐅𝐨𝐫 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐎𝐧 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧:    • How To Search For Clients On LinkedIn  

𝐇𝐨𝐰 𝐓𝐨 𝐔𝐬𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐓𝐨 𝐒𝐞𝐥𝐥 𝐌𝐨𝐫𝐞 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐚𝐧𝐝 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬:    • How To Use LinkedIn To Sell More Products ...  

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𝐒𝐔𝐌𝐌𝐀𝐑𝐘

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #1: The critical difference is that on LinkedIn business pages you have followers whereas on your personal profile - you have connections. Think of some networking event, a conference or workshop where people meet each other and introduce themselves, talk with each other and exchange business cards. This is what you can actually do on this massive virtual networking platform using your LinkedIn profile.

At the same conference you may have seen various vendor booths set up in the hallway which are actual businesses and in LinkedIn terms represent company pages. At the end of the day people do business with people even though they represent companies.

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #2: On the flip side, there is an obvious benefit of having a LinkedIn page that allows you to promote your business or personal brand through advertising. You need a LinkedIn business page to run ads from. You cannot run ads using your personal profile on LinkedIn. LinkedIn company page pretty much like Facebook page helps with branding. It has its own logo, banner, about, section and you can link your business page and make it visible in the Experience section of your LinkedIn personal profile.

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #3: If you are a solopreneur, consultant or a coach, in the initial stages I’d focus on growing my connections network through personal profile. However, I’d still keep my company page updated and will post content regularly. Here is a pro tip: if you share a post, video or any content on your personal profile, you can share the same content on your LinkedIn company page using the page account from your profile. This way you’ll never run out of content ideas on what to post and will keep your company page up to date.

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #4: You must have a company page to promote your business through running targeted LinkedIn ads. We have touched upon this difference and benefit a little bit earlier but I’d like to expand more on this. Even though LinkedIn’s average cost per click is considered to be high, the CPA (cost per acquisition) of a new client is significantly lower compared to Facebook or even Google taking into account that LinkedIn advertising is incredibly targeted and some industries make an average sale of $10K-$30K.

𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 #𝟓: The benefit of having LinkedIn company pages is that it can give your employees a voice by sharing the company’s best posts on LinkedIn. Sharing company page posts can bring in significant organic engagement and reach. Imagine having over 200 employees and each sharing company’s post in their own connections networks. With a company page you can optimize your content with a powerful analytics tool. You can understand your page visitors and followers better and what types of content they engage with the most.

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