Скачать или смотреть Design Thinking in Action: Models That Move Innovation Forward (Part 1)

Explore the foundations of design thinking with Vikas Mahajan as he breaks down the Stanford, IDEO, and Double Diamond models. This session covers the Empathize and Define stages using practical tools like user interviews, empathy maps, and journey mapping to help you solve the right problems with clarity and structure.

00:00 Introduction
00:22 About PMA
01:14 Presenters
4:42 Introduction
8:06 Why Design Thinking
11:16 Importance in Problem Solving
15:12 Model/Frameworks - Governing Design Thinking
16:37 The Standford Model
20:28 The IDEO Model
23:46 The Double Diamond Model
25:37 Overview - Stage
25:40 The Five Stages of Design Thinking
27:05 Methods & Detailed Explanation
27:34 User Interviews
31:40 Observation Studies
33:44 Empathy Mapping
36:08 Persona
39:05 Customer Journey Mapping
41:10 Point of View (POV) Statement
41:57 How Might We Questions
43:18 Affinity Mapping
44:24 Fishbone Diagram (Ishikawa)
45:07 5 Whys Analysis
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