Скачать или смотреть What Role Does Product/Service Management Play In Marketing? - BusinessGuide360.com

What Role Does Product/Service Management Play In Marketing? Product or service management plays a key role in the success of any marketing strategy. In this video, we will explore the various aspects of product/service management and how it influences marketing efforts. You will learn about the importance of conducting thorough market research to align products with customer preferences and expectations. We will discuss how product managers collaborate with development teams to design and produce offerings that stand out in the market.

Additionally, we will cover the critical role of product positioning, including defining unique selling points, pricing strategies, and distribution methods. You will see how marketing campaigns are shaped by the insights and direction provided by product managers, ensuring that messaging effectively reaches the target audience.

Feedback and iteration are also vital components of product management, enabling continuous improvement to keep offerings competitive. Lastly, we will touch on managing the lifecycle of a product, including deciding when to update or phase out products based on performance.

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