Скачать или смотреть GA4 E Commerce Purchase Funnel Analysis with Looker Studio

Demo the Full Template Here: https://lookerstudio.google.com/u/0/r...

A quick walkthrough of the purchase funnel page of the GA4 E-Commerce report template for Looker Studio.

This page of the dashboard allows you to analyze the performance of every stage of your funnel. You can see how many users (and percentages) move from one stage to the other.

The KPI cards clearly display information from the number of items that were to viewed to how many times items were added to carts, how many times the checkout page were visited, how many people purchase, purchase to cart and checkout rates.

The KPI cards information include performance over the last 12 months, and a comparison to their performance in the previous period.

You also get trends showing metric performance over time, with comparisons to the previous period, and you can select multiple metrics to see the relationship between them.

KPIs are also broken down by relevant dimensions for an even deeper analysis and insights.

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