Скачать или смотреть How to Design an Experience - Storytelling and Branding in the Workplace

Discover how storytelling and branding come to life in the workplace through the design of Graphic Packaging International’s new Atlanta headquarters. In this engaging discussion led by Stephanie Miller, HOK’s Director of Public Relations, you’ll hear from Dan Ahern (Graphic Packaging International), Vivien Chen (HOK Atlanta), and Bethany Foss (HOK Kansas City) as they explore the intersection of interior and experiential design.

Learn how the team created a collaborative, sustainable workspace that reflects the brand’s values using innovative materials like recycled craft paper laminate and corrugated cardboard.

From an immersive innovation experience to flexible modular furniture and interactive design elements like a sculptural art piece showcasing active patents, this headquarters is designed to inspire. Discover how journey mapping, sustainable material choices, and thoughtful design enhance both employee and customer experiences. Whether you're looking for inspiration on integrating brand values into your workspace or curious about using recycled materials in design, this discussion offers valuable insights for the future of workplace design.

Chapters:
00:00:00 - Introduction
00:02:33 - Designing the New Workplace
00:03:33 - Achieving Company Goals
00:13:50 - Balancing Employee Experience
00:15:29 - Incorporating Sustainability
00:18:18 - Designing for Experience and Brand
00:21:06 - The Role of Materiality in Brand Storytelling
00:26:10 - Conclusion and Takeaways
 
ABOUT HOK 
HOK is a global design, architecture, engineering and planning firm with offices on three continents. 
 
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