Скачать или смотреть Build a Defensible Indie Business

When it comes to selling a small indie business, defensibility is a key factor that potential buyers will consider. A unique moat, or competitive advantage, lets your business stands out from the competition and is seen as a valuable acquisition.

Many small founders sell their businesses because they want to get rid of them, and that attracts bargain hunters. It’s easy to negotiate a founder down when they feel pressure to sell a business that’s not very stable or profitable in the first place.

Being able to show that potential competitors have to climb a rather sizeable barrier to entry into your market will net you a significant premium when it’s valuation time. The absence of such a moat around your entrepreneurial castle will push down the price you can ask for. While buyers will still acquire profitable businesses without an oversized advantage, it’s a good idea to consider how you can set up a moat around your business. It will make things much easier.

00:00:00 Defenses
00:01:05 Defensibility and Moats
00:01:35 Not so Hot: Patents
00:02:21 The Data Treasure Trove
00:04:18 The Indie Hacker Version: Product Network Effects
00:06:12 Leveraging What Makes People Pay (Attention)
00:08:45 Building a Brand in Public


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