[2024 Benchmarks Symposium] Content review best practices roundtable

This is a special edition of Amend & Progress focused on Vodori’s 2024 State of Promotional Review Benchmarks Report.

Lauren Walker (Director of Customer Success at Vodori), Lindsay Magera (Customer Success Manager at Vodori) and Elizabeth Calderon (Customer Success Manager at Vodori), joins Amend & Progress to debrief on the findings from the customer survey section of the 2024 Benchmarks Report and share share current promotional review best practices. The conversation covers topics including

An overview of our key findings from the 2024 industry survey on promotional review
Setting ground rules and implementing different workflows
The importance of quality content
Best practices for annotations, digital content reviews, and social media reviews

Key timestamps:

1:24 - 2024 benchmarks report survey introduction and overview
3:15 - Setting ground rules for promotional review
8:25 - Implementing different workflows for content review
11:37 - Surveying your own content review teams
16:14 - The importance of content quality
17:51 - Best practices for leaving annotations during review
18:53 - Best practices for digital content review
20:48 - Best practices for social media reviews

Download the benchmarks report at www.vodori.com/2024benchmarks

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