🌿 Welcome to the Green Destinations 2023 Conference Panel: "Digital Transformation of Tourism"! 🌍
In this session, we're delving into the dynamic realm of digital transformation within the tourism sector. Our distinguished panel will explore innovative tools aimed at empowering destinations and businesses with technology-based solutions. These solutions streamline operations, enhance customer experience, and promote sustainability at the core.
🎤 About the Panel:
Join us as we hear from industry experts discussing the transformative potential of data utilization, the embrace of smart mobility, and the exciting world of gamification. Discover how these strategies can collectively shape a more sustainable and digitally integrated future for the tourism sector. Get ready to gain valuable insights that can revolutionize the way we approach responsible tourism.
🎙️ About the Speaker:
Destinations pursuing a sustainable and regenerative transformation are faced with a multitude of challenges: Overcrowding and temporary hotspots put enormous pressure on sensitive natural areas and local communities, calling for new approaches to visitor monitoring and management. At the same time, to measure, manage, and promote sustainability practices on a destination level is no easy task, given the multitude of certification schemes and criteria catalogues, the hardships of collecting evidence-based data, and the difficulties of measuring the actual impact. As a pioneer of digitalization in nature-based tourism, online platform Outdooractive has been at the forefront of developing technologies to digitalize destinations and tourism customer journeys. Research Manager Simon Reuter shares insights into the science, current innovations, and the future of data-driven solutions to measuring, understanding, and influencing visitor flows and sustainability monitoring in destinations. Drawing from the experiences and learning of multiple research and innovation projects at both European and German level, Mr. Reuter will emphasize the importance of the dual transition towards digitalization and sustainability in the tourism industry and draw a line from the possibilities of tomorrow to the digital tools that are already available to destination managers today.
🌟 About the Conference:
The Green Destinations 2023 Conference, hosted in the 2023 European Green Capital of Tallinn, has been a remarkable platform for industry stakeholders to converge, exchange ideas, and unveil sustainable solutions and best practices. With contributions from over 55 speakers representing diverse corners of the world, this conference has truly enriched our knowledge base. A heartfelt thank you to everyone who has played a part in steering tourism towards a promising and responsible future.
🌱 About Green Destinations:
Green Destinations is a global organization created in the Netherlands to support sustainable destinations, their businesses and their communities. Green Destinations’ core programs, the Green Destinations Solutions for Destinations, Solutions for Businesses, and the Top 100 Sustainability Stories, are the main pillars of a country-wide stewardship approach that we have developed and piloted in Slovenia, Estonia, Australia, Brazil and Guyana. Green Destinations developed a support program including over 40 assessment and reporting tools, including training courses.
📧 Get in touch with us today!
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