Official iPhone 5c Trailer

iPhone 5c by Apple

For the colorful

Colorful through and through. ###

Since time immemorial, color has been a tool of expression. An undeniable extension of who are. And that`s exactly why we brought it to the iPhone.It`s why we said no to thousands of seemingly acceptable colors before saying yes to five with uncommen beauty and depth. And why color is designed to permeate everything when you use iPhone 5c. From the way it looks. To the way it works. To the way it makes you feel. Because for color to truly be part of the experience, it can`t simbly be painted on. It has to be engineered in.

To do color justice, we had to rethink how we think of plastic. ###

The rich and particular color we wanted to infuse into iPhone 5c simply wasn't possible with metal. But we had no interest in imitating the typical, fragile plastic phone. So we built iPhone 5c around a steel-reinforced frame that also acts as an antenna. It's attached to the outer shell in individual pieces, then laser‑welded together to achieve a precise fit. This structural integrity makes iPhone 5c pleasingly solid to the touch — unlike any plastic phone you've ever held. iPhone 5c feels as significant as it looks.

Just as noticeable as the addition of color is the absence of compromise. ###

Its appearance may be new, but the way iPhone 5c performs is instantly recognizable. That's because it has the things people loved about iPhone 5 inside. And more. The Apple‑designed A6 chip delivers impressive performance and graphics. Yet it's incredibly energy efficient, so you can use your iPhone throughout the day without worrying about battery life. The 8MP iSight camera lets anyone anywhere take an amazing photo anytime. The 4‑inch Retina display produces images with vivid clarity. And because iPhone 5c has more LTE wireless bands than ever before, LTE speeds are now a reality in even more places around the world.* Our intention was never to just make a color phone, it was to create an entirely new expression of what iPhone can be.

They don`t feel like an afterthough, because they were always part of the design. ###

At the same time we were designing iPhone 5c, we were also designing cases for it. From the beginning, the iPhone 5c Case was envisioned as a significant part of the colorful experience. Every detail was meticulously considered. Silicone was chosen for the exterior because it's pleasant to hold and touch. Soft microfiber lines the inside. Precisely drilled holes align perfectly with the speakers on iPhone 5c. And the circle pattern draws focus to the color underneath, creating 30 fun combinations. Even when viewed from the front, the edge of the case is designed not to cover the rim of the phone, but run perfectly parallel to it, allowing both colors to be visible. The result is a case that feels like a part of the phone, not just something designed around it.

iOS 7 and iPhone 5c - a beatiful example of software and hardware designed together. ###

From the clean, thoughtfully redesigned icons, to the color-matched wallpapers that seem to radiate through the Home screen, color is everywhere in iOS 7. And that happened with full intent and purpose. iOS 7 was designed with the colors of iPhone 5c in mind. So using it feels not just more delightful, but also more personal.

Equally noticeable are the ways in which iOS 7 brightens the tasks you perform every day. For example, it automatically organizes your photos for you, based on where and when you took each picture. You've always been able to send videos, documents, and contacts as attachments in email or texts. But now AirDrop lets you share them wirelessly and directly with people nearby. iOS 7 even enhances the experience of reading a web page as Safari recedes into the background, so you see more content and less browser. iOS 7 was designed to make the experience of using iPhone 5c more pleasant, more colorful, and even more fun.


Tech Specs: ###

Weight and Dimensions:

Height: 4.90 inches (124.4 mm)
Width: 2.33 inches (59.2 mm)
Depth: 0.35 inch (8.97 mm)
Weight: 4.65 ounces (132 grams)

Chip:

A6 Chip

Carriers:

at&t, Sprint, T-Mobile, Verizon

More Information:

http://www.apple.com/iphone-5c/