Скачать или смотреть Joey Reiman - Purpose: the New Currency - 2019 P&G Alumni Network Global Conference

Joey Reiman is Chairman of Brand New World Studios, dedicated to bringing together Fortune 500 companies and the world’s best filmmakers to create legendary stories of purpose.

He talks about the essential role of purpose in business and how a lack of one limits the growth of a company or a brand.

Prior to Brand New World Joey founded BrightHouse, the world’s first and foremost purpose consultancy. Reiman’s best-selling book,The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy, follows in the tradition of his breakthrough business book, Thinking For a Living, which created a global movement celebrating the power of ideas.

Fast Company magazine named Reiman one of the 100 people who will change the way the world thinks.

This talk was presented during the 2019 P&G Alumni Network Global Conference in Madrid.

For more information and to be part of the P&G Alumni community please visit and register on www.pgalums.com

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