Скачать или смотреть 🤔 Why Big Marketing Teams Stick with Bad Data

Here’s the truth no one wants to admit:
Most teams don’t use last-click attribution because it’s right — they use it because it’s consistent.
It’s easy to explain. It’s always been there. And it gives the illusion of control.

But that comfort comes at a cost.
Consistent metrics can create false confidence — leading teams to make the wrong decisions more confidently.
You’re not optimizing… you’re just repeating the same mistakes faster.

At Provalytics, we give marketing and finance teams a better way:
✅ A consistent view of all your data
✅ A model that’s less wrong than what you’re using now
✅ Insights designed to grow ROI, not just report it

You don’t need perfect data.
You need better data — and the courage to let go of what’s familiar so you can finally measure what’s true.

#MarketingData #Attribution #MarketingLeadership #CTV #ROI #Provalytics #MarketingStrategy #DigitalMeasurement