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Famous Logo Design Breakdown | Target Logo

Here I breakdown the design process behind creating the famous Target Logo In Adobe Illustrator.

In 1962, the company’s PR team had to sift through more than 200 business names before it opted for “Target”. The name dictated the logo choice. This is how a red bull’s eye became the symbol of the US retailer. 

In 1968, Target streamlined its emblem, leaving just one ring around the red dot. One year later, Target decided to celebrate the opening of a new outlet by presenting a new take on its visual identity. It designed a series of posters that portrayed a woman wearing an earring stylized as the company logo. 

In 1975, the red dot was joined by the company name written in a massive black font. In 1989, the brand did some drastic changes to its corporate design. They removed the bull’s eye, only leaving the name “Target” written in a red italic font with a white shadow. Unfortunately, the new design turned out to be a marketing flop, and the retailer got back to its previous emblem.  

The modern version of the Target logo came into existence in 2006. The focus shifted to the bull’s eye that was made even more vibrant and solid. The brand name was removed as an excessive element. 
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