Скачать или смотреть Podcast: Richard Edelman on trust, AI and reinventing his agency.

In this episode of the Earned First podcast, Arun Sudhaman joins Richard Edelman to explore the evolving strategy behind the world’s largest PR firm. Edelman shares candid insights into how his agency is navigating creative investment, the shift to influencer and creator economies, and the integration of AI into core operations.

He discusses plans to double Edelman's Asia business, the push to move beyond traditional time-based billing, and why the agency remains committed to independence — steering clear of debt, private equity, or public listing. As industry holding groups consolidate and lean into data-driven advertising models, Edelman outlines why he believes the future lies in culturally resonant, earned-first creative work.