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About This Video :

in this video we have discussed the icici bank minimum balance rule of Rs 50000 and have discussed the pros and cons of this move by icici bank, we also have discussed the rbi stand over this minimum balance move by icici bank.
In this video, we unpack ICICI Bank’s dramatic hike in the Monthly Average Balance (MAB) requirement for newly opened savings accounts from August 1, 2025. Let’s break down the changes, understand what it means for customers, and analyze the reactions!

What’s Changed & Effective Date
ICICI Bank has raised the MAB for metro and urban branches to ₹50,000, up from ₹10,000. This applies only to savings accounts opened on or after August 1, 2025

For semi‑urban branches, the MAB has gone up from ₹5,000 to ₹25,000, and for rural branches, from ₹2,500 (or ₹5,000) to ₹10,000

Penalties for Non-Compliance
Failing to maintain the required average balance will incur a penalty of 6% of the shortfall or ₹500, whichever is lower.

Who It Affects & Who’s Exempt
These changes apply only to new savings accounts opened from August 1, 2025. Existing account holders are not affected unless notified otherwise.

Exemptions include salary accounts, Basic Savings Bank Deposit Accounts (like Jan Dhan accounts), and certain zero-balance products.

Why Did ICICI Make This Move?
ICICI Bank appears to be pursuing a premium strategy—targeting customers who can maintain higher balances, thereby boosting the bank’s low-cost deposit base.

Amid low savings account interest rates and rising operational costs, this move reflects a broader push for deeper customer engagement

Responses & Criticism
The hike has drawn strong criticism, especially considering that 90% of Indians earn less than ₹25,000/month. Critics argue the policy is elitist and hinders financial inclusion

Jay Kotak, a notable voice in banking, warned that the rule forces people to park nearly their entire monthly income in the bank just to avoid being penalized

The RBI clarified that minimum balance norms are not regulated by it, but are a decision left to each bank’s discretion.

What Should Customers Do?
If you’re planning to open a new savings account with ICICI Bank, inspect all terms carefully—including balance requirements, penalties for shortfalls, and ATM/transaction fees.

Consider alternative options like zero-balance or Jan Dhan accounts, especially if maintaining ₹50,000 isn’t feasible.