Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics

Описание к видео Harvard i-lab | Startup Secrets: Go to Market Part II - Tactics

In this session learn the tactical components of a great GTM plan. In particular, we'll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.

Learn more about the Harvard Innovation Lab at http://i-lab.harvard.edu/ and follow us on Twitter at   / innovationlab   and like us on Facebook at   / harvardinnovationlab  

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