How ClickUp Started Conversations with Billboards | Melissa Rosenthal, Former CCO

Melissa Rosenthal, Former Chief Creative Officer at ClickUp, discusses why ClickUp looked for a CCO instead of a CMO, and how they created their viral billboard campaign.

💿 Check out the full conversation with Melissa Rosenthal: https://dock.us/grow-and-tell/ep-40-m...

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😎 ABOUT THE GUEST:

Before she became their Global VP of Creative, Melissa Rosenthal’s first job out of college was as an intern at BuzzFeed.

She was one of their first 10 employees, trying to figure out how to make content go viral in 2010.

A few years later, Melissa joined ClickUp as their Chief Creative Officer.

Now, she’s the co-founder of Outlever, which helps brands become the #1 news source in their industry.

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