Скачать или смотреть How to Turn Closed-Lost Opportunities into Wins with Website Buyer ID | ZoomInfo GTM Studio Demo

In this episode of In Your Corner, ZoomInfo CEO Henry Schuck reveals a powerful strategy to re-engage closed-lost opportunities using Website Buyer ID and Go-to-Market Studio.

Discover how to:
Leverage ZoomInfo’s identity graph to identify real people visiting your website
Enrich CRM data with first- and third-party signals
Build and filter closed-lost opportunity lists
Uncover hidden buyer intent
Create actionable outreach campaigns with your SDRs and AEs

If you're not using Website Buyer ID, you're missing out on sales-ready insights hiding in plain sight.


0:00 - Intro: Website Buyer ID + Go-to-Market Studio
0:12 - What Is Website Buyer ID?
0:24 - Creating a Workbook with Salesforce Data
0:43 - Targeting Closed-Lost Accounts with 50–1000 Employees
1:22 - Syncing CRM and ZoomInfo Data
1:35 - Enriching with Buyer Signals
1:43 - Choosing Website Buyer ID Signal
2:01 - Ingesting and Running the Buyer ID Enrichment
2:24 - Filtering Accounts with Identified Website Visitors
2:56 - Viewing Specific Buyers on Each Account
3:15 - Adding Buyer Committees from ZoomInfo
3:38 - Targeting Decision-Makers from Closed-Lost Accounts
3:49 - Creating a Play for SDRs and AEs
4:08 - Exporting Lists to Salesforce or Outreach
4:19 - Adding G2 Page Visits to the Campaign
4:48 - Creating a Highly Targeted Audience Segment
5:18 - Final Thoughts: Unlocking Creativity in GTM Studio
5:22 - Contact ZoomInfo for a Deep Dive

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WHAT IS ZOOMINFO?
ZoomInfo is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.