PODCAST EP 37: Why is everyone talking about their why?

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What’s the big deal with everyone talking about their ‘why’? Is it just another buzzword, or does it hold the key to having a business AND living a life that truly aligns with who you are?

In this episode, I sit down with brand photographer Praise Santos McKenna of Build your Business Podcast to have a real, honest conversation about this popular topic. We chat about the journey of finding your ‘why,’ why it’s so important, and how understanding it can change not just your business but your whole perspective on life. Trust me, this conversation gets real – and you won’t want to miss it!

In this episode, we cover:

My journey from being a dietitian to embracing documentary photography and finding my true calling.
Why I used to cringe at the idea of being a “brand” and how I came to accept it as an authentic part of who I am.
How identifying my core values of joy, connection, and adventure completely transformed my approach to my work.
The magic that happens when you discover your ‘why’ and how it deepens connections with clients.
The real, raw struggles and growth behind building a business that reflects your true self.
How my ‘why’ guides me in my photography, coaching, and podcasting, and what it means for the people I work with.
Why “expansion” is my word for the coming year and what that looks like for me moving forward.

Curious about how finding your ‘why’ can transform your life too? Tune in to the full episode now and let’s explore this journey together!