Скачать или смотреть GemJoy Introduction

GemJoy is the world’s first patented AR jewelry line — a fusion of wearable art and immersive technology.

Each handcrafted gem doubles as a computer-vision marker, unlocking magical creatures, stories, and experiences through the GemJoy app. Unlike typical AR that floats randomly on a screen, GemJoy synchronizes physical beauty with digital wonder — a necklace can become a fairy’s landing zone, a bracelet a dragon’s perch.

Founded by Katie VanderDrift, a builder, technologist, and storyteller, GemJoy is powered by a three-generation creative team blending engineering precision with whimsical imagination. With more than 60,000 pieces sold and millions in revenue, GemJoy has created an entirely new category: jewelry designed as portals to play, storytelling, and connection.

At its heart, GemJoy isn’t just technology or fashion — it’s “Magic you can see, share, and hold.”

It restores wonder to daily life, bridges generations, and reminds us that fairy tales don’t just exist — they find you.