2020 Toyota RAV4 Review – Is RM230k Actually Reasonable?

The Toyota RAV4 made quite a splash when it was launched here earlier this year for all the wrong reasons – while the size, safety, and refinement of the RAV4 were all pros, its price was what got all the attention. With two variants differentiated only by their powertrain, both started north of RM200k with the blow cushioned only by the partial SST-exemption for fully-imported cars.

So UMW Toyota let us a flagship 2.5-litre model to sample to help us try to understand why the RAV4 is so expensive, and why it makes total sense to be priced the way it is.

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