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How many vertical feet did you gain?
That's the simple question that my 29029 co-founder Marc Hodulich and I routinely asked each other after long runs. We soon realized that measuring a workout not in how far, but in how far up, was an exciting new way to challenge ourselves and the idea for 29029 was born.

We started this company back in 2017 and man.. what a journey.

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More From Jesse:
https://jesseitzler.com/

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Jesse's Books:
Living With A Seal: https://amzn.to/3i1P4Sm
Living With The Monks: https://amzn.to/3oZSEgW

JESSE ITZLER only eats fruit 'til noon, loves Run-D.M.C., and enjoys living life "out of the box." In fact, he doesn't even have a box. The author of the New York Times bestseller, Living with a Seal, cofounded Marquis Jet, the world's largest private jet card company which he and his partner sold to Berkshire Hathaway/NetJets. Jesse then partnered with Zico coconut water, which he and his partner sold to The Coca-Cola Company.

He's a former rapper on MTV and wrote and performed the NBA's Emmy Award-winning "I Love This Game" music campaign and the popular New York Knicks anthem "Go NY Go." When he's not running ultra-marathons, eating vegan food or being a dad to his four kids, Jesse can be found at the NBA's Atlanta Hawks games, where he's an owner of the team. He is married to Spanx founder Sara Blakely.