Скачать или смотреть Ecom Finance Experts Podcast, Episode 5: Jordan Benjamin - The Hidden Levers of Ecom Success

Finaloop's Jacob Becker interviews Jordan Benjamin, CEO of OmniFi Partners, a fractional CFO consultancy specializing in e-commerce businesses. In this comprehensive discussion, they explore essential financial diagnostics, customer behavior insights, and growth strategies that can transform your ecommerce business performance.

Jordan shares game-changing insights from his years of experience scaling both subscription and one-time purchase e-commerce brands, including a revolutionary discovery about Amazon customer behavior that challenges conventional wisdom about channel strategy.

What You'll Learn:
How to diagnose e-commerce business health using refund rates and the four quarters accounting framework
Why Amazon one-time purchasers have higher repurchase rates than DTC customers and what this means for your strategy
MCA financing reality: How 6% fees actually translate to 20%+ APR and when they make sense
The innovation imperative: Why "your margin is my opportunity" and continuous product development is critical
Alternative financing options including inventory and ad spend financing

[00:00-00:37] - Program preview
[00:37-01:00] - Introduction and Jordan's background at OmniFi Partners
[01:00-02:46] - Financial due diligence fundamentals: What to look for first
[02:46-03:18] - The four quarters accounting framework breakdown
[03:18-04:39] - Refund rates as business health indicators across industries
[04:39-07:15] - Game-changing Amazon insight: OTP repurchase rates
[07:15-09:02] - Subscription vs. one-time purchase business models
[09:02-11:12] - The innovation imperative: "Your margin is my opportunity"
[11:12-14:30] - Cost of goods analysis and the 10x landed cost rule
[14:30-17:03] - Tariff considerations for sub-$10M revenue businesses
[17:03-20:38] - MCA financing reality check: True IRR calculations
[20:38-23:12] - Alternative financing options for inventory and ad spend
[23:12-26:05] - Operating expense optimization and AI's impact
[26:05-28:35] - Agency fee attribution and blended CAC considerations
[28:35-30:22] - Fractional vs. full-time CFO value proposition
[30:22-31:57] - Supply chain negotiation success story: $2M+ savings
[31:57-33:20] - The value of consultants
[33:20-33:56] - Contact information and final thoughts

👉 Finaloop: https://www.finaloop.com/