Скачать или смотреть How Do You Win in Generative Engine Optimisation?

Generative Engine Optimisation (GEO) is changing the rules of visibility. It’s no longer just about “ranking” it’s about being referenced inside AI-generated answers.

Here are 5 ways to win in GEO today:
🔹 Create content AI wants to cite → immersive insights, live data, expert analysis.
🔹 Optimise for RAG systems → make your content accessible for real-time retrieval.
🔹 Let AI crawlers in → don’t block legitimate bots from accessing your site.
🔹 Don’t ditch SEO → traditional search rankings still boost authority in generative results.
🔹 Use the PEECAI-SPA framework → Persuasive, Engaging, Expert, Concise, Authoritative, Informative, Structured, Personalised, Actionable.

The shift is clear: from being found… to being featured.
If you’re not building GEO into your strategy, you risk becoming invisible in the age of AI search.

👉 How are you preparing your content for GEO in 2025?

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