Скачать или смотреть Universal Music Group And The Nigerian Music Industry

A 2015 Price Water House Coopers (PWC) report projects revenue from music sales in Nigeria to hit over $88m by 2019 Making it the biggest in West Africa. The help of the digital space and digital sales has aided in the increased reach of artist increasing the number of social media followers, YouTube views, and music streams, creating popularity for the Nigerian music market. Universal Music Group has noticed the growing market and has decided to expand their operations to Nigeria. Universal Music group launched in Nigeria in 2017. We spoke with the General Manager of Universal Music Group Nigeria Mr. Ezegozie Eze who took us on his journey of discovery, expansion, and reasons for the decision of launching a Universal Music Group Division in Nigeria.