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MTC Executive Series: A Strategic Framework for Understanding the United States Healthcare Market Dynamics

The United States represents the largest, and most complicated, healthcare marketplace in the world. In this session we will provide an overview on how payment systems in the United States influence the identification of successful business models, strategic pricing, tactical planning, and customer perceptions of value. While there are distinct differences between drugs, diagnostics, and medical devices, there are some common truths that cut across all healthcare sectors.

MTC CEO, Marty Rosendale, was joined Brad Stewart, Chair of Maryland Life Sciences and Senior Vice President of Business Development for the Montgomery County Economic Development Corporation, and Timothy Sheflin, Executive Director at Veranex, for a discussion on where to start and what to incorporate into your strategic planning.