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We created a series of videos for Reebok, as part of their #PerfectNever campaign. For this project we partnered with the W Maldives and brought 13 influencers from all across APAC to film at this stunning location.

What was unique about this project is that rather than simply have the talent show up for a shoot, these influencers were able to truly feel a part of an immersive experience where they could learn from, and inspire, one another. To achieve this we designed, coordinated, and hosted a 3 day event where the participants engaged in multiple interactive and challenging fitness activities (wearing Reebok attire). They also took part in a collaborative workshop where they were able to talk openly about obstacles in their lives and how each of them found the courage to overcome such hurdles.

All of this was crafted into an array of videos, and resulted in great success:
1. Highest performing engagement (shares, views), website average page time 7.5 minutes, 20 million views across social platforms
2. Their enthusiasm for the project meant that the influencers posted and shared content on their social media above and beyond what was asked, even many weeks after the end of the campaign.