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How AI Search Is Changing SEO (and What Still Works) | Colin Clapp Interview

"Will it make the boat go faster?" 🛥️
That simple question helped win the America’s Cup—and it’s the same philosophy Colin Clapp uses to help small business owners win at content strategy.

In this episode, we dive into why SEO isn’t dead (despite what you’ve heard), how AI search is reshaping visibility, and what actually still works when it comes to being found online.

Whether you’re a solopreneur, blogger, or content creator—this conversation will help you cut through the noise and improve your content ROI without needing to become a tech expert.

You’ll learn how to:
✅ Structure your content for both people and search engines
✅ Avoid content cannibalization and SEO confusion
✅ Use schema without needing to code
✅ Think about AI and traditional search as partners, not competitors
✅ Improve your content's visibility—without obsessing over page speed

⏱️ TIMESTAMPS

00:00 – Why SEO isn’t dead (and how AI is changing the game)
02:15 – Structure: the #1 SEO mistake most people make
06:40 – How to write meta titles + descriptions that drive clicks
09:30 – Internal links and content cannibalization explained
13:15 – Canonical URLs (simplified)
16:00 – Page speed: what actually matters
20:45 – Schema 101 for non-techies
27:30 – Why schema helps AI search find your content
33:10 – “Will it make the boat go faster?” mindset
36:20 – Where to find Colin + final takeaways

🎧 Listen to the full podcast episode on your favorite platform:
👉 https://onlinebusinessliftoff.com/pod...

📝 Subscribe to my newsletter for weekly tips on growing the online side of your business:
👉 https://onlinebusinessliftoff.com/new...

📺 Find Colin Clapp here:
🌐 Website: https://onlinemarketingdone4you.com

📹 YouTube: Search “Growth Enablers” on YouTube

#SEOtips #AIsearch #ContentMarketing #SmallBusinessTips #SchemaMarkup #OnlineVisibility #DigitalStrategy #OBLSEOTips