Скачать или смотреть The New Conversion Funnel: TikTok, Live Shopping and the power of community

How are modern DTC brands turning community into conversions?

In this DTC Live London panel, Georgia Humbert (Smoothie London), Macdara Duncan (Sprii), Nadia Hussain (Hair Loving), and Sophie Bryant (Indu) explore the next evolution of the conversion funnel — one built on storytelling, authenticity, and meaningful engagement.

Discover how brands are connecting with audiences through founder-led storytelling, live shopping, and community-led content — from Indu’s teen-powered campaigns to Hair Loving’s honest approach to sensitive topics like postpartum and menopause hair loss.

Learn how Smoothie London turned quizzes and TikTok engagement into powerful retention tools, and how Sprii is helping brands turn live video into shoppable, revenue-driving moments.

A must-watch for marketers and founders looking to turn community buzz into real business growth.

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