Скачать или смотреть The 10 storytelling tips every product marketer needs to know

#storytelling #marketingstrategy #productmarketing

Great stories don’t just happen.

It's an art that follows a structure, resonates with the right audience, and leaves a lasting impact.

Whether you're crafting brand messaging, marketing campaigns, or customer narratives, the key is knowing how to make your story clear, compelling, and consistent.

In this video, we cover:

→ The essential steps to creating a strong, engaging story,
→ Why understanding your audience is the foundation of great storytelling,
→ How to structure your message for maximum impact and authenticity.

Master these techniques, and you’ll transform the way you communicate.

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👋 About us:

Since March 2019, PMA has been uniting product marketers to drive demand, adoption, and success. Whether you’re new to the field or aiming to climb higher, PMA provides the knowledge and network you need to thrive.

This is where product marketers from all walks of life gather to share their journeys, exchange insights, and elevate their skills.

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💙 Don’t hesitate to keep in touch or see what we’re up to:

↳ Product Marketing Alliance: https://pmmalliance.co/pma
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❤️ Like this video? Be sure to like, comment, and share with other product marketers in your network!

🍿 Here's what to watch next:
The power of storytelling in product marketing:    • The power of storytelling in product marke...  
How product-led stories build trust and influence user decisions:    • How product-led stories build trust and in...  

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📖 Related reading and more resources:
→ 5 keys to better storytelling: https://pmmalliance.co/4kbQR4O
→ What is storytelling in marketing?: https://pmmalliance.co/3ZcfzJQ

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Timeline
[00:00:00] 10 ways to improve your storytelling strategy
[00:00:30] Know your audience
[00:00:57] Set clear objectives
[00:01:30] Speak to your audience one-on-one
[00:02:02] Understand why people buy your product
[00:02:47] Have a clear start, middle, and end
[00:03:21] Speak authentically
[00:03:34] Don't focus only on feature lists
[00:04:03] Keep your story consistent
[00:04:21] Never stop learning
[00:04:38] Get on your customer's level