Скачать или смотреть Convert Unknown Prospects with Real-Time CDP | Adobe for Business

Adobe Real-Time CDP helps you personalize new-visitor experiences and retarget pseudonymous users, without third-party cookies. Learn how Adobe Real-Time CDP can:

• Segment unknown visitors on the Experience Platform Edge Network for same/next page personalization with Adobe Target
• Enrich pseudonymous profiles via partner recognition services to add demographics and propensity insights
• Extend first-party identity with durable device IDs translated to ECID to mitigate cookie limits
• Build and activate audiences across Google, Meta, Amazon Ads, Snapchat, and more using trusted identifiers
• Use Edge segments + partner data to move prospects through the funnel and increase conversion

Chapters:
0:00-0:43 Introduction to targeting unknown users
0:44-1:23 Example: Professional Services page audience
1:24-1:55 Partner recognition service & data enrichment
1:56-2:27 Pseudonymous (ECID) profile walkthrough
2:28-2:55 Browser cookie limits
2:56-3:30 First-party device IDs to ECID
3:31-4:14 Edge segments accelerate funnel progression
4:15-5:10 Remarketing across channels

Learn more about retargeting with Adobe Real-Time CDP: https://business.adobe.com/products/r...

Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/

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Adobe Experience Cloud gives you the integrated tools you need to excel in cross-channel marketing, digital advertising, audience and data optimization, and more. Explore our capabilities here: https://business.adobe.com/