Скачать или смотреть Senior Living Decisions in 2025: What the Data Tells Us (with Maggie Seybold) - S202

Are your sales and marketing strategies keeping up with today’s senior living buyer?

In this episode of The Move-In Senior Living Marketing Podcast, Maggie Seybold, VP of Customer Insights at Welcome Home, breaks down the 2025 Year in Review data and what it reveals about occupancy, lead quality, and the evolving buyer journey.

Senior living has shifted from a sales-driven process to a prospect-driven one. Families are researching long before they ever call. Pricing transparency matters. Inquiry-to-tour execution matters. Intentionality matters.

In this conversation, we cover:

• Why fewer leads can mean stronger performance
• What the data says about aggregator reliance in 2025
• How pre-tour planning dramatically improves tour success
• The growing performance gap between blended and standalone
• Why memory care demand continues to rise
• How operators are shifting from occupancy to NOI mindset
• Why intentional sales strategy beats reactive volume

If you are responsible for occupancy, resident experience, or sales performance, this episode delivers clear, data-backed insight you can act on immediately.

Chapters:

00:00 Why 2025 Was a Year of Refinement
04:15 The Rise of Senior Care Insights
09:20 From Volume to Intentional Sales
14:05 Pricing Transparency and Buyer Expectations
18:40 Aggregators vs Owned Lead Strategy
24:30 Memory Care Trends and Demand
29:50 Sales and Operations Alignment
33:10 What 2026 Will Require

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