Скачать или смотреть 5 | Experiential Marketing: Campaign Impact

Using Impact Benchmarks to Develop Stronger Activation Strategies and Better Venue Selection:

What is a Typical Venue Selection Effort Like in Experiential Marketing? 👇

For example, are consumers more likely to buy a household product after an engagement at an athletic event, fair/ festival, or retail activation? Let’s say you want to recommend a sponsorship heavy activation next year and edge away from retail, but you don’t know which way to go; should you suggest athletic events or fair/ festival activations. Maybe the brand team disagrees and wants to stick with retail. Watch this video to learn more!

►Marketing is about change. And in this use case, we’re going to look at how you can use experiential benchmarks to predict where, how, when, and by how much your campaign will change consumer intention to buy the product you’re promoting.

🔎 Video Timestamps

00:32 Venue Selection Scenario

01:29 Experiential Benchmarks – Athletic Events vs Fair/ Festivals vs Retail

01:58 Interpretation of Venue Benchmarks for Stronger Venue Selection

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