Скачать или смотреть TALKING SALES 48: "Reducing the time salespeople spend on marketing" - Peter Strohkorb

In this interview by John Smibert, Peter Strohkorb talks about how salespeople in many organisations find it difficult to get access to the content they need in order to sell effectively.

According to Peter as a result they spent up to 30% of their own time creating or sourcing their own content - time they could be in from of customers selling. He emphasises that by helping salespeople to get access to relevant and timely content sales productivity can be increased substantially.
Peter recommends how sales and marketing need to address this in order to assist salespeople to be more productive. He talks about how this can be done.

This content may be of value for you if you are a Sales and Marketing leader, CMO, CSO, COO's or CEO.

Peter Strohkorb is an expert in sales and marketing collaboration. He is an author and speaker.