Скачать или смотреть Turn Your GTM Engine Into a MONEY Maker

SDRs don’t want to pick up the phone anymore — they automate and hope for the best.
That’s exactly why most GTM motions stop working.

In this video, I break down a realization that reshaped how I think about go-to-market: the teams that win don’t hide behind automation — they create demand by showing up.

We cover:

Why outbound-only GTM is dying

Why marketing and sales now play the same game

How short-form creative (not just “Shorts”) becomes a GTM weapon

How to turn thought leadership into inbound-triggering signals

Why inbound SDRs should capture everything once demand is created

I also share a real example from sitting down with a Head of Marketing during a “Hot Ones”-style challenge — uncomfortable, fun, and memorable — and why this extra creative layer is what modern marketing teams are missing.

If your GTM motion isn’t making money yet, this is the layer you’re probably ignoring.

#gtm