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TOP 30 GOOGLE AD TIPS FOR BLACK-OWNED BUSINESSES:
TIP #5 - Choose Your Keywords

Keywords are very essential to the success of your Google Ads. Keywords are the likely phrases or sentences your customers and/or clients will search for when looking for your products and services online. For your Google Ads to have a wide reach, you must choose the right keywords. You get to bid for the keywords you choose on Google Ads.

The greater your keywords and their respective search volume, the more costly your bid will be. Keeping this in mind, we would suggest choosing few quality keywords with relatively moderate search volume. This will help you save more on your Google Ad results, while focusing on more quality leads.

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