Скачать или смотреть Sports tourism boom: Experience is 'more than just the game,' says IMG President

Sports tourism has become the fastest-growing tourism sector, according to the United Nations World Tourism Organization (UNWTO), as more cities see bolstered economic growth from being home to professional sports teams and accommodating major sporting events. Paris, France will host the 2024 Summer Olympics while North America — the United States, Canada, and Mexico — are set to host the FIFA World Cup in 2026.
On Location and IMG Events — whose parent company is the Endeavor Group (EDR) — President Paul Caine joins Yahoo Finance's Akiko Fujita to talk about major sporting events' incentives to encourage people to travel, across the country or even across the globe.
"Any one of these opportunities around the globe gives a fan an opportunity to do something they've never... done before. So we like to create those... once-in-a-lifetime moments for people, and that's where the experience comes in," Caine explains. "People are willing to spend more and more to get that experience. Of course, the first layer is, what are they willing to pay for the ticket? Then it goes from there, is what do they want to do with the ticket? And that comes with a whole lot, like in the Super Bowl that we just had..."
#youtube #travel #sports

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