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In this episode of The Real Deal, we speak to a member of the first family of Mumbai Real Estate: The Raheja's
Ashish Raheja of Raheja Universal joins us. It’s a company that has sold apartments worth INR 100 crore. Ashish speaks about his business strategy as well as the mindset needed to build and sell luxury apartments. He talks on the rise of Navi Mumbai where his company is doing a township project. And he talks about an upcoming price war in Mumbai Real estate where as many as 60% of projects could get stalled.

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0:48 – Joining Real Estate as a Raheja
5:58 – Building Mumbai’s most exclusive project
12:18: Understanding the super-luxury home buyer
15:40: The Rise of Central Mumbai
19:58: Buy Land when it’s a mess
23:25: Building podiums the height of buildings
26:18: Where Raheja went wrong?
29:11: Navi Mumbai to overtake Mumbai
36:05: Mumbai is not Miami
38:35: The end of South Mumbai
42:01: Understanding Mumbai real estate
49:21: Price war coming, 70% projects to get delayed