Goodyear CEO Mark Stewart on what's in store for the Mickey Thompson brand

In this exclusive interview from the Mickey Thompson booth at the SEMA Show, Tire Review caught up with Mark Stewart, CEO and president of Goodyear, to explore the relationship between the Mickey Thompson brand and its parent company, as well as learn how a brand with such deep roots in racing, high-performance and off-roading is celebrated during SEMA.

“When we go outside and see all the upfits, how many folks have Mickey Thompsons on? That's not a paid sponsorship! They actually bought them. It's very exciting,” Stewart says. “This is an amazing venue to really get to the heart of the customer.”

Watch the video above to discover how Stewart gathers direct feedback from customers and distributors to refine Goodyear brand offerings and learn about the his plans to amplify Mickey Thompson’s impact in new markets.