Скачать или смотреть OgilvyEntertainment Interviews BuzzFeed President Jon Steinberg

BuzzFeed, the social news site whose articles range from politics to "Movies That Could Be Improved By Bacon", offers the hottest and most social content on the web, according to the company's president Jon Steinberg.

BuzzFeed attracts a staggering 27M viewers per month and 75% of its online readers actively look to pass on content to their friends. With its inherently social reporting, BuzzFeed provides a unique platform for brands to explore. Brand involvement on the site varies, as some brands use the site to highlight their own content while others work with BuzzFeed in the hopes of launching branded viral trends. BuzzFeed welcomes this spectrum of brand integration, encouraging each brand to channel its own wackiness to go viral.

To learn more, Jon Weidman interviewed BuzzFeed President, Jon Steinberg. We invite you to watch the video here: