Скачать или смотреть Rule of 100 helps deals cut through the clutter! Contagious by Jonah Berger | Book Summary

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Jonah Berger shares in his book Contagious ways to make a deal cut through the clutter. One way he suggests is by using the Rule of 100. The rule states that if the price is over $100, the discount should be listed in dollar amounts, but if the product price is under $100, the discount should be listed as a percentage.

Have you ever wondered why some ideas and brands catch on and others don't? Jonah Berger dissects what it takes to catch on in his book Contagious. Explore the 6 STEPPS to level up your word of mouth marketing strategy: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.

If you're looking for a quick book summary of the book Contagious, watch our detailed overview:    • Contagious by Jonah Berger: Level Up Word ...  

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