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Japanese Philosophy of Sustainability - もったいない (Mottainai) | Sustainability Vlog Series

ABOUT もったいない (Mottainai)
もったいない (Mottainai) is a Japanese adjective that describes how unfortunate it is for something to go to waste. It expresses a sense of guilt, regret, or sorrow felt for the act of wasting.

ABOUT THE EPISODE
0:00 Intro
0:28 What is もったいない ?
0:57 Origin
1:48 Examples
2:43 Sustainability use
3:20 Sustainable life
3:50 Meaningful life
4:20 Wrap Up

ABOUT SUSTAINABILITY VLOG SERIES
This Sustainability Vlog Talk series is about my personal lifestyle stories related to sustainability.

ABOUT THE CHANNEL
This channel shares sustainability stories worldwide.

ABOUT ME
I am passionate about sustainability and corporate impact. I studied Environmental Management and now working in the ESG/ Sustainability research and consulting industry. At work, I aspire to help create a sustainable and equitable future through helping businesses make strategic decisions. On YouTube, I hope to inspire change through sharing sustainability stories.

REFERENCES
TOFUGU. もったいない — The Japanese Virtue Of Guilt - Tripping Over Wastefulness. https://www.tofugu.com/japanese/motta...
All About Japan. The Many Meanings of 'Mottainai'. https://allabout-japan.com/en/article...
Japan Objects. What is Mottainai? Japan’s Eco-Friendly Philosophy. https://japanobjects.com/features/mot...