Скачать или смотреть Why B2B SaaS GTM Messaging Feels Clear but Doesn’t Convert

This video is for B2B SaaS founders who feel confident about their go-to-market messaging, but still see low conversions, stalled signups, or slow sales cycles.

If your GTM messaging feels clear, your homepage sounds logical, and people understand what your product does — but buyers still don’t convert — this is not a copywriting or pricing problem.

It’s a B2B SaaS go-to-market positioning problem.

In this video, I explain why B2B SaaS GTM messaging often feels right internally but fails in the market, especially when founders rely on positioning templates, categories, and one-liners to describe their product.

Most SaaS founders follow the same GTM advice:

pick a category

write a positioning statement

describe the product clearly

explain how it works

That approach creates clarity — but clarity does not create urgency in B2B SaaS buying.

This video breaks down:

why GTM messaging can feel clear but still not convert

why positioning templates reinforce internal assumptions

why founders misread their own SaaS positioning

how closeness to the product creates blind spots

why markets compare your SaaS differently than you expect

why B2B SaaS positioning fails even when the product is good

This is not a tutorial or framework walkthrough.
There are no step-by-step instructions in this video.

This is a diagnostic explanation of how B2B SaaS go-to-market messaging and positioning actually break — even when founders think they’ve “done it right.”

If you are a B2B SaaS founder dealing with:

GTM messaging that doesn’t convert

positioning that sounds correct but attracts the wrong buyers

being compared to tools or alternatives you didn’t intend

slow or unclear buying decisions

homepage messaging that feels logical but ineffective

this video explains why that happens.

Keywords for classification and discovery:
B2B SaaS, B2B SaaS founders, SaaS go to market, GTM messaging, go-to-market strategy, SaaS positioning, B2B SaaS positioning, SaaS GTM, SaaS marketing, SaaS sales, product positioning, positioning templates, SaaS homepage messaging, SaaS conversions, B2B SaaS growth, enterprise SaaS, SaaS buying behaviour, SaaS differentiation, SaaS messaging.