Скачать или смотреть How to Beat the Zero Click SERP in 2020 | Duda Webinar

This webinar will help you understand where zero-click search is going and provide tactical recommendations on adapting to the new reality of Google-dominated SERPs. Topics include: How and when zero-click might actually benefit you, what types of content drives clicks, how to get your business to "Position zero," where your brand fits in, and how to optimize within Google SERP features for leads/conversions.

More than 50% of Google search results don’t result in a click and the number is even higher in mobile. Google continues to build out more features that answer queries without a click:
Featured Snippets
Local Packs
Related Questions
Knowledge Cards
Onebox answers

Google is doing this to serve the searcher but also to keep them engaged with Google products and maximize revenue for itself. The rise of zero-click search has thus created new and growing challenge for marketers of all sizes.

Time codes
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00:00 Introductions of Russ, Greg, Duda, and Uberall
04:49 Yelp data on local search
05:53 Searches on restaurants, cafes, grocery, hours, toilet paper changing as a result of coronavirus
06:30 Google My Business (GMB) is critical
07:15 Rand Fishkin SEO data on zero click search and Google
12:20 Organic search rankings ("#1 ain't what it used to be")
13:15 Zero click fears and concerns
16:30 GMB is a top ranking variable for local SEO
20:07 Searchers want "answers," not links
21:12 Websites are a critical "next destination" for the click
23:04 Click through rates (CTR) for various SERP features
25:41 Long tail content
27:10 Schema and other zero click search optimization concepts
28:29 Optimizing for Featured Snippets
31:10 Optimizing for Google My Business
37:26 How paid ads and zero click search results interact in Google
43:18 How Duda and Uberall work together
44:30 Q&A

Presenters
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Russ Jeffery - Director of Strategic Integrations at Duda, https://www.duda.co
Greg Sterling - VP, Marketing Insights at Uberall, https://www.uberall.com